Datadot Technology (UK) Limited
The control group are unmarked cars and the red line represents marked cars.
The statistic they have measured is Stolen and Un-recovered.
The graphs below show results but in summary:
These figures are unprecedented by any previous anti theft system.
Clarendon had huge problems with the taxis they insured. They estimated that for every one car they collected the premium on there were up to 9 clones with the same identity.
The South African government does not publish automobile theft figures but Pat O’Brien has publicly stated that they have experienced a 52.4% reduction in the theft of their vehicles.
Clarendon have also reported a theft reduction figure of over 50% and importantly over 80% of the vehicles that have been stolen have been recovered. They also now know that they are really only insuring one car for one premium.
In the USA we have also worked with Nissan Motor North America on a severe problem they had with headlamp theft from their Maxima model range.
This model range is now fitted with high power Xenon headlamps and these have proved popular with thieves who steal them for retro fitting to older Maxima models.
As these lamps have a retail value of over $2000 this presented both Nissan and their customers with a major issue.
In response Nissan asked us to make a retro fit dot set for their dealers to install on the headlamps and since undertaking this “recall” campaign they have seen thefts reduce by 65%.
Toyota / Lexus have also experienced the same problem and based on the experience of Nissan have decided to introduce a similar campaign and this will commence in August 2005.
Outside of the auto business Datadot (under the Mighty Dot brand name) is also being used by some Police forces for marking property in social housing schemes and reports show theft reduction figures of over 50%.
Europe ~ General
In the auto business it is to soon to have any official figures but our experience in the Australia, UK and elsewhere in the world suggest that minimum theft reduction rates of over 60% should be achieved with significantly better results on premium brand models.